Press Release – March 3, 2010

For further information and interview requests, please contact Lucid Communications
mcalvert@lucidcommunications.ca, 416.640.5675
 
For Immediate Release
Canadian fashion icon Linda Lundström announces new career path
From designing to inspiring – Linda launches consulting company,
Linda Lundström Works

Toronto ON – March 3, 2010 – Fashion pioneer Linda Lundström introduces her new
company, Linda Lundström Works (lindalundstromworks.com). In June of 2009, Linda
officially resigned from Eleventh Floor Apparel – the company that acquired the
Lundström brand in 2008.

“Fall 2009 marked the last collection I was fully responsible for under the Lundström
brand,” recalls Ms. Lundström. “Although I contributed to the Spring 2010 collection, and
a portion of Fall 2010 that is now showing – I haven’t seen the complete collection that
will be hitting the runway this season.”

With over thirty years of designing and manufacturing beautiful Canadian-made
clothing, Linda has created more than 100 sought-after collections. Today, Linda offers
her Fashion expertise in product development, fabric sourcing and interpreting color and
fabric trends. With a strong belief that “Made In Canada” is still possible for the Apparel
Industry, Lundström now offers Lean manufacturing consulting services. Clients have
attended her Lean workshops from the fashion world to the nuts-and-bolts of the
manufacturing sector, as well as a diverse range of industries.

Lundström will continue to teach the Apparel Manufacturing course to Fashion
Management students at George Brown College. She hopes that “These bright young
people will be prepared to forge the new frontier of the Canadian Fashion Industry by
understanding Lean manufacturing and supporting the incredible design talent in
Canada”.

The recipient of more than thirty awards recognizing her entrepreneurial drive, corporate
and community leadership, as well as innovative business management and
communications strategies, Linda Lundström Works serves clients needing to kick-start
their strategic game plans. Lundström calls upon her network of professionals to assist in
the design and delivery of dynamic interactive workshops and the creation of action
plans to deliver the results.

Her public speaking engagements will continue to inspire audiences with tales from
fashion’s front lines and business and life lessons learned along the way. Honoraria will
contribute to the work of the Kiishik Fund, established by Lundström in 1989 to create
awareness and respect for First Nations culture in the communities around Red Lake,
Ontario.

Ms. Lundström founded the Lundström label in 1974, and the brand gained international
fame and a massive fan base of ‘Lundström Loyalists’ through her signature outerwear
and her famous LAPARKA. Collaborations with Native artists elevated the LAPARKA into
the realm of wearable art. A savvy business entrepreneur for more than three decades,
Lundström built her profitable brand to include 3 flagship boutiques and over 400 retailers
carrying her line across Canada and the United States.

Lundström announces new consulting company
www.lindalundstromworks.com

“Remember the future and make it happen”

What does the future hold? Ms. Lundström will focus solely on new independent
ventures. “Leading a profitable company for nearly 3 decades, navigating recessions
and periods of rapid growth and business set-backs – with up to 150 employees – I have
gained a tremendous amount of knowledge,” she explains. “After making this difficult
decision to leave the Lundström brand and the community of people who helped me
build the company, I look to the future and am eager to share all that I’ve learned along
the way.“

About Linda: An artist, a pioneer, a fashion industry leader and a Canadian icon…Linda
Lundström has many stories, which both inform and inspire. Recipient of three honorary
doctorates, The Order of Ontario, and a multitude of awards ranging from
entrepreneurship to business innovation – Lundström’s accomplishments can also be
found in the Canadian Encyclopedia.

She was born and raised in Cochenour, a remote gold mining town of 300 near Red
Lake, in Northwestern Ontario. This may seem an unlikely beginning to the story of a
fashion designer, who in her career has reached the pinnacle of success for her
innovative approach to creating clothing for Authentic Women – with real lives, real
bodies and real beauty. “I believe a woman’s size and shape have nothing to do with
her value as a human being.”

Building a state-of-the-art manufacturing facility in Toronto, she was a leader in
embracing CAD/CAM technologies and Lean Manufacturing processes necessary to
compete internationally. The Toronto facility she designed to produce her designs is a
model for innovative business concepts.

“This factory was as much a product of my creativity as my clothing designs. It worked
like a machine, an interactive sculpture and a piece of art. Fabric came in the loading
docks from all over the world and talented people worked together to make it into
beautiful garments for stores all over North America,” explains the woman behind the
brand. “It excited me to explore ways to create styles which fully utilized the fabric,
unique shapes that flowed through the production process and then graced the curves
of a woman’s body. My passion as a designer was and still is, to make women feel
beautiful.”

Linda is excited to see where her journey takes her in the coming months. “The time is
right to seize these exciting opportunities, to give back to an industry near and dear to
my heart and help the next generation overcome obstacles that can get in their way as
they step up onto the world stage of the fashion industry.”

To book media interviews with Linda, please contact: Michelle Calvert,
Lucid Communications, 647.504.0231, mcalvert@lucidcommunications.ca

To inquire about business consulting, please contact: Pako Tshiamala, Pedla Marketing
Services, 647.883.4580, pako.tshiamala@pedla.ca