PRESS RELEASE – TRAVEL PARIS AND DUBAI WITH LINDA LUNDSTROM

Travel Paris and Dubai with Fashion Designer Linda Lundström
Design icon offers an insiders view to these two culturally rich cities.

TORONTO, June 4, 2010 – This fall Linda Lundström is teaming up with Sarracini Travel to offer
both a Parisian tour from September 12th to the 19th, then an exotic visit to Dubai from
October 24th to the 31st. Led by Lundström herself, each adventure offers an insider’s view on
the culture, fashion and design of these two unique cities.

“I love Paris and sharing the experience of finding fabrics, discussing colour and fashion trends
with my travel groups has been very rewarding. The food, wine and shopping adds to the
flavour of the trip and we make sure there is plenty of time for each of our guests to explore on
their own”.

Lundström has been on many fabric sourcing trips to Paris, having created over 100 collections
in her career. She provides her guests with ‘Linda’s map of Paris’, with directions to the flea
market, the best cappuccino, her preferred public swimming pool, great vintage Chanel, and
picnic supplies from the local markets. “I have been privileged to meet incredible people over
the years, who have inspired and enriched the Paris experience”, Linda recalls.

In 2009, Lundstrom was invited to Kuwait and Dubai, to experience the fashion and design
aesthetics of the area. Immediately upon arriving Lundstrom was struck by the colour palette of
the land and the attire of the people. “The lifestyle, the clothing, the architecture and the
elegance I saw everywhere, left me thinking that Dubai would be a wonderful destination to
share with others”.

Titled ‘Midnight at the Oasis, Daytime in Dubai’, guests will join Linda and her husband Joel on
a visit to the capital city of Abu Dabi, with a picnic at a desert oasis and visit to a Bedouin
market. With a luxurious Dubai hotel as home base, Linda explains what to wear, “Bring your
veils and sheer layers to be cool and covered and we will transport you into a different world”.

‘Parisian Adventures’ costs $3,195 and in addition to time for ‘le shopping’, will include a visit to
the renowned Premiere Vision fabric exposition where buyers from around the world explore
the latest colours, fabrics and silhouettes. As well, a journey to the country-side to enjoy one of
Linda’s famous potluck picnics and plenty of opportunities to enjoy Paris’s renowned fashion
boutiques and historic locations.

‘Midnight at the Oasis, Daytime in Dubai’ costs $2,595. It includes a viewing of the magnificent
Jumeira Mosque, a deluxe motor coach trip along the Arabian Sea to Abu Dhabi and guided
tours of Dubai’s stunning architecture which includes the Burj Khalifa, the world’s tallest
skyscraper.

Prices include return airfare, six nights accommodation, buffet breakfasts, deluxe motor coach
transportation and guided city tours.

Book through the Sarracini website at www.sarracini.com or call 1 800 465 3026.

Visit www.lindalundstromworks.com for information on the designer.

About Linda: An artist, a pioneer, a fashion industry leader and a Canadian icon…Linda
Lundström has many stories, which both inform and inspire. Recipient of three honorary
doctorates, The Order of Ontario, and a multitude of awards ranging from entrepreneurship to
business innovation – Lundström’s accomplishments can also be found in the Canadian
Encyclopedia.

She was born and raised in Cochenour, a remote gold mining town of 300 near Red Lake, in
Northwestern Ontario. This may seem an unlikely beginning to the story of a fashion designer,
who in her career has reached the pinnacle of success for her innovative approach to
creating clothing for Authentic Women – with real lives, real bodies and real beauty. While
building a state-of-the-art manufacturing facility in Toronto, she was a leader in embracing
CAD/CAM technologies and Lean Manufacturing processes necessary to compete
internationally. The Toronto facility she designed to produce her designs is a model for
innovative business concepts.

“My passion as a designer is to make women feel beautiful.”

Linda Lundström Works serves clients with a full spectrum of services from Design, Product
Development and Fabric Sourcing, to Lean Concept workshops, inspiring teams to produce
change. Linda is widely sought after as a Keynote Speaker who will interact with and inspire her
audiences using her down-to-earth humour.

To book media interviews with Linda, please contact: Michelle Calvert, 416.640.5675,
mcalvert@lucidcommunications.ca